We do so many things as sales professionals, and we need to have a solid way of managing it all. You’ll never again stumble over yourself trying to answer someone who asks, “So, what do you do?” 4. After you craft your WOW statement, you’ll end up using it everywhere-from networking events to your LinkedIn profile. Can you explain what you do in a way that a normal human being can understand and in a way that makes them interested to hear more? You need a short statement, in simple language, that creates interest in you and your company. If your answer is just, “ I’m an account manager,” that’s not helpful. If you don’t know how to succinctly answer the question, “What do you do,” you need to start working on it- now! You can answer the question, “What do you do?” If you’re an active member of industry organizations, professional associations, or other networking groups, be sure to include those on your profile. When a prospect looks at your LinkedIn profile or hears your voicemail greeting, they should be able to tell that you’re a serious professional who’s worth doing business with. If you’re always on and do what you say you’re going to do, they’ll have no problem vouching for you.Ī solid professional reputation isn’t just about word-of-mouth. If you’re at the top of their mind- and you’re easy to find-they’ll have no problem passing your info along. That means building relationships, attending networking events, and doing what it takes to stay at the top of people’s minds. If you want to build your professional reputation, you have to start building a network of people who will happily share your name with potential clients. You’ve got a solid professional reputation.Īs they say, a good reputation is better than gold. It’s usually the fastest way for someone to find your number, so don’t leave it out! 2. Here’s another way to make sure you’re easy to find: A complete email signature on every email you send. Can clients find you on your company’s website? If someone Googles your name, will they see links to your business profiles? Is your LinkedIn profile up to date, and does it have a link to your business email address? (If your email on LinkedIn is a personal account, your clients will hesitate to use it- and you’ll be less likely to pay attention to your LinkedIn notifications!) It always blows my mind to see how many sales professionals are hard to find! I’m a sales coach, so when I’m prospecting, I’m contacting salespeople and sales managers. You do what you say you’re going to do.You can answer the question, “What do you do?”.You’ve got a solid professional reputation.These five simple things will help make sure you’re not getting lost in the crowd-and they’re the sign of a true sales professional: If you’re a salesperson, you always want to stand above the rest. She stood head and shoulders above the competition. Obviously, she’s the one who gets your business. No wonder she seemed to have a good reputation-she answered the phone every time you called and followed up with information when she said she would. The fourth salesperson, however, seemed like she was always on. One of them doesn’t return your voicemail, one person sounded too busy to deal with you, and another salesperson didn’t even seem to exist when you tried to look up their contact info! The prices are all reasonable, and the products are similar-but after you try getting back in touch with them, you get wildly different results. Imagine this scenario: You’re shopping around for a service and meet a few sales reps.
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